100 LinkedIn Live Lessons That Will Help You Succeed

July 31, 2020 I received an email that I had been given approval for LinkedIn Live. I felt like I’d won the LinkedIn Lottery.

Back then you had to apply for the privilege of live streaming on LinkedIn and only a few were selected. I was shocked I’d made the cut.

Fours days later, I nervously pressed that “Go Live” button and uttered the words, “And we’re live!”

I’d love to tell you that droves of people were there cheering me on. But that would be a lie.

Instead, less than a handful of people were even aware that was the debut my first LinkedIn Live.

However, despite the lack of an audience I pressed on and went live again the following week. I even posted a fun little video to celebrate the excitement of my livestream journey.

Two years later, I now have 100+ consecutive LinkedIn Live Events under my belt. And what an incredible journey it’s been.

🎬 WATCH MY LINKEDIN LIVE ANNOUNCEMENT VIDEO (00:58)

A few months ago, Jeff Young asked me if I was planning to do anything special when I reached my 100th LinkedIn Live? Gee, I hadn’t even thought about it.

So I got out a calendar and began calculating when would be my 100th LinkedIn Live and blocked off the date – Tuesday, August 9, 2022.

After giving it a lot of thought, I decided the best way to celebrate the occasion, would be to simply share the lessons I learned along the way.

Here’s a quick summary of those lessons…

Begin with the end in mind
LESSON 1 – BEGIN WITH THE END IN MIND

If you plan to do LinkedIn Lives on a regular basis, it’s so important to be consistent and regular.

Before you hit that “Go Live” button come up with a plan that you can stick to. Think carefully on the day, time, and frequency for your lives.

When you are contemplating your time slot don’t just think about what’s a good time for you. Think about what’s a good time for your audience. And, if you have a global audience, it’s wise to check out the various time zones.

When I began my live streaming journey I was living in Israel. So I needed to figure out a time that would work for me AND my network, who are primarily based in the United States and Europe.

So I chose to go live at 8pm in Haifa, which was 10am in Las Vegas. I’m so glad I chose that time slot, because a few months later I moved back to United States.

IT'S ABOUT YOUR AUDIENCE
LESSON 2 – IT’S ABOUT YOUR AUDIENCE

Always keep in mind how you can best serve your audience?

Do your best to involve them in your live show – before, during, and after. Pay close attention to all the comments you receive.

During my lives, I like to display comments up on the screen. I also like to read comments out loud for the benefit for anyone that is in listen-only mode.

After each and every live, I always go back into the LinkedIn event post and respond to each and every comment in writing.

Yes, this takes a lot of time and energy. But it’s my belief that if someone takes the time to leave a comment, I owe them the courtesy of a response.

If you ignore your audience, why would they ever want to continue supporting your show?

I did an entire LinkedIn Live about the importance of comments with DANIELLE GUZMAN. If you haven’t seen it, it’s well worth watching the replay. In my opinion, it’s was almost a free LinkedIn Comments Master Class (Top Tips for Commenting on LinkedIn).

IT'S ABOUT YOUR GUESTS
LESSON 3 – IT’S ABOUT YOUR GUESTS

Do whatever you can to make your guests feel comfortable being on your live show.

Help alleviate stress by being clear on how and when to access the show. Go over what equipment they might need. Send them reminders and add to calendar links.

Most importantly, never assume your guests already know how live streaming works. They might not have ever participated in a livestream event before or used your specific livestream platform.

IT'S ABOUT YOUR INTERESTS
LESSON 4 – IT’S ABOUT YOUR INTERESTS

Choose topics that are of interest you. If you aren’t excited about the topic it will show. I have never done a show that I wasn’t excited about. When you are engaged then that your enthusiasm naturally displays.

Every time I schedule a guest to come on my show, it’s been my goal to level up my own learning. I like for these chats to add value for both me and the audience.

So choose your topics wisely. If it doesn’t resonate for you… take a pass.

IT'S ABOUT FLEXIBILITY
LESSON 5 – IT’S ABOUT FLEXIBILITY

Sometimes your guests might not be able to attend the live as planned.

Which means that you have to be flexible to accommodate changes? Think through how you can handle any unexpected schedule changes. Can you swap out guests? Can you pre-record their portion?

In any event, always make sure you know in advance the process of how to cancel a scheduled LinkedIn Live event.

Whatever you do, you don’t want to leave your audience wondering why you didn’t bother showing up that day. Do that too many times and they’ll never be back.

STUFF HAPPENS
LESSON 6 – STUFF HAPPENS

As hard as we try to plan in advance things can and will go wrong. Stuff happens and sometimes you just have to play the hand you are dealt.

I have had more than my fair share of Live mishaps – which I did a whole LinkedIn Live about with Sebestian Ong (Oops! LinkedIn Live Mishaps).

Just know that things going wrong is part of the livestream journey. I have found the best advice is to aim for progress over perfection.

Learn the lesson, have a bit of a laugh, and move on.

IT'S OKAY TO FEEL NERVOUS
LESSON 7 – IT’S OKAY TO FEEL NERVOUS

Even after going live every single week for 2 years, I still get a fluttery stomach every time I hit that Go Live button.

Maybe it’s because I’m an introvert? Or maybe it’s because I realize once again, I am heading off into an unknown experience where things can go kitty wampus, despite all of my preparations.

The important thing to keep in mind is there is a fine line between fear and excitement. I choose to harness that nervous energy and begin each and every live with gusto.

One tip I can share is that it helps me to have at least 30 minutes of quiet time before I go Live. I like to log in early and make sure all of my equipment is set up correctly. I keep my phone handy, just in case my guest has any last minute questions.

And, I always have a plan B for every show. What will I do if my guest arrives late or can’t make the show at all? This added prep, keeps me grounded so I show up for each Live feeling less stressed.

CONCLUDING THOUGHTS

I am so appreciative for this whole journey of 100 LinkedIn Lives. It has been an incredible experience and I am so much richer for all the wonderful people that have shared in this journey with me.

I would like to thank all the lovely people, who over the past 2 years, took the time to tune and watch the show. You are proof that “if you build it… they will come.”

So whether you came for one or more episodes, please know that I am honored you chose to spend your precious time with me.

🎬 WATCH MY SHORT TRIBUTE TO 100 LINKEDIN LIVES (01:23)

Finally, I would like to thank all the wonderful guests that came and joined me on the show.

Every single one of you shared such valuable content with both me and the audience. Please know that you have made LinkedIn a better place by freely sharing your knowledge and advice with us.

Here’s to the next 100 LinkedIn Lives! 🥳

Kudos to the following great people who helped make my 100 LinkedIn Lives possible by being a guest on my show:

Sue Allen ClaytonJanet ElieJacquelyne EllisSandee RodriguezJeff YoungNancy Kaszerman (Voiceover Artist)Craig Allan (The Black Knight)Stephen QuinnAnatolii UlitovskyiSusan Rooks (the Grammar Goddess)Trisha LewisRandall BagleyTiina JarvetGehan (“G”) Haridy-ArdanowskiAdaPia d’ErricoDiane Windingland (Virtual Speech Coach)Claudia Kozeny-PellingJohn EspirianJules WhiteKevin D. TurnerElla OrrDebbie WemyssVicki O’NeillNiraj KapurSonal BahlRebecca WilsonMildred Talabi MCIPRLoRen gReiFfClare CarrollSarah ClayRachel SimonBettina SiddiqiLinda HucklePetra FisherJim WoolfeBrenden KumarasamyPaula GoodmanCraig LangleySarah BurgessAngus GradyJoAnne FunchAnnette RichmondJudi Radice HaysNigel CliffeDan MottIlia FrancisAlison Edgar MBEStella Da SilvaDanielle GuzmanNola SimonDi JonesDeanna RussoDiana WilsonLeanne Calderwood CMPShelly Elsliger PPCCAnna BravingtonSusan L. Axelrod CCP TIPC (the Confidence Coach)Tristan GriffithsToni McLelland MSCSebestian OngMac Laubscher

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INTERESTED IN CATCHING THE REPLAY? (Check out the links 🔗 below)

🟦 Watch on LinkedIn: Lessons Learned From 100 LinkedIn Lives

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🎧 Listen to Podcast: Lessons Learned From 100 LinkedIn Lives

gillian whitney
MEET THE AUTHOR:
Hi, I’m Gillian Whitney, a LinkedIn Live Stream Strategist & Coach making live video easy peasy. Working with B2B professionals from around the world, to leverage LinkedIn Live to be discovered, noticed, and recognized on LinkedIn®