Bringing Your Brand to Life Through Video

In this special “Down Under Series” episode of the LinkedIn Easy Peasy Podcast I speak with Roy Kowarski about bringing your brand to life through video.

Roy Kowarski is a branding and marketing specialist based in Sydney, Australia. He works with Fortune 500 companies like MasterCard, Google, YouTube, LinkedIn, Canva, TikTok, Coca Cola, and Pepsi to help them improve their branding and marketing strategies.

Roy Kowarski profile

Roy believes in being relational rather than transactional with his clients, focusing on achieving meaningful outcomes for them. He utilizes his experience working with major brands to assist smaller businesses and individuals with targeted product marketing solutions. Video plays an important role in Roy’s personal brand, and he shares valuable tips on using different types of videos to connect with audiences in an authentic way.

Bringing Your Brand to Life Through Video

Video is a powerful way to connect with your audience and bring your personal brand to life. In this in-depth interview, branding and marketing specialist Roy Kowarski shares valuable tips on using video effectively for personal branding.

Roy works with Fortune 500 companies to help them with their branding and marketing strategies. He believes in being relational rather than transactional with his clients and focuses on achieving outcomes for them. Roy is passionate about using video to connect with his audience in an authentic way.

๐ŸŽฌ Click play to listen to the short audiogram below (30 seconds):

PODCAST EPISODE HIGHLIGHTS

๐Ÿ’ก Using Video to Bring Your Brand to Life

Roy Kowarski is a branding and marketing expert who helps Fortune 500 companies improve their branding and marketing strategies. In this post, I’ll share Roy’s best insights on using video as a powerful personal branding tool.

๐Ÿ’ก Choosing the Right Environment

Roy stresses the importance of choosing an environment that matches the type of video you’re creating. For inspirational videos, he films at relaxing locations like the beach. For business videos, he uses a professional setting with a branded backdrop. The environment you film in sets the tone for your video.

๐Ÿ’ก Dressing the Part

Roy recommends dressing appropriately for the type of video. For inspirational beach videos, he wears casual clothes. For business videos, he dresses in professional attire. Neutralizing your appearance focuses attention on your message.

๐Ÿ’ก Getting Straight to the Point

Roy learned that you need to capture viewers’ interest within the first 3 seconds. He now jumps straight into the heart of his videos without long introductions. Getting right to your key point engages viewers from the start.

๐Ÿ’ก Visualizing Your Audience

Roy visualizes speaking to a specific person when creating a video. For inspirational videos, he imagines talking to a friend. For business videos, he envisions speaking to a potential client. This helps him adjust his tone and language appropriately.

๐Ÿ’ก Staying Authentic to Your Brand

Roy stresses the importance of being authentic and consistent with your personal brand across all videos. Viewers can tell when you’re being inauthentic, so stay true to who you are as a brand. Authenticity builds trust with your audience.

๐Ÿ’ก Using Personalized Video Messages

Roy sends personalized video messages through direct messages to build rapport and relationships with his connections. These videos help put a human face to his brand and show viewers the real you.

๐Ÿค” Wrapping It All Up…

Roy’s advice boils down to start creating videos, focus on your message over your appearance, and stay true to who you are as a brand. With consistency and authenticity, video can be a powerful tool for connecting with your audience and bringing your personal brand to life.

๐Ÿ“Œ CHECK OUT THE FULL EPISODE

Want to hear the entire conversation I had with Roy Kowarski?

Then, check out the full episode!

EP 118: Bringing Your Brand to Life Through Video

The LinkedIn Easy Peasy Podcast is available for your listening pleasure on 5 podcast platforms: Apple, Google, iHeart Radio, Spotify, and Stitcher.

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gillian whitney
MEET THE AUTHOR:
Hi, I’m Gillian Whitney, a LinkedIn Live Stream Strategist & Coach making live video easy peasy. Working with B2B professionals from around the world, to leverage LinkedIn Live to be discovered, noticed, and recognized on LinkedInยฎ