The Challenges of Creating LinkedIn Video Thumbnails on Mobile

The first time I posted a video from my phone I discovered there are a lot of differences between uploading LinkedIn videos on mobile vs desktop.

One of the biggest differences is that when you upload a video using LinkedIn’s mobile app there is no option to upload CLOSED CAPTIONS or a THUMBNAIL. 😱

LinkedIn Mobile Thumbnail

Since I usually create videos with open captions (meaning they are burned right into the video) that didn’t really present too much of a problem for me. But, the ability to include a thumbnail via mobile upload was a deal breaker.

On desktop, I ALWAYS opt to include a thumbnail with my videos.

LinkedIn Thumbnail GIF

If you are not familiar with what a thumbnail is… it’s a still image that acts as the preview image for your video. Think of it like a cover on a book. 📓

It’s very important to upload a thumbnail with your LinkedIn videos. If you don’t provide one, LinkedIn typically displays the first frame of your video as your thumbnail. The catch is that first frame may not be ideal to serve as your video preview.

It could be a dark screen, or even worse, you with a real goofy look on your face. 😳

Even though your video thumbnail usually displays for just a brief second, there are some exceptions. If you decide to your video a featured item on your LinkedIn profile, that horrid thumbnail could fail to encourage your profile visitors to click through and watch the video.

And, since many people have their LinkedIn settings configured to NOT automatically play newsfeed videos, a horrid thumbnail could result in people scrolling on past.

custom thumbnail verses default

With that said, I took it upon myself to come up with a work around for adding video thumbnails on mobile. 👏

As you may know, I am a huge fan of CapCut, which is a free mobile app I recommend for editing and captioning mobile videos.

What I especially like about CapCut is that works for both iPhone and Android. If you are new to CapCut, I have several YouTube videos that walk your through how to use this Easy Peasy video tool.

I’m pleased to inform you that you can also use CapCut to embed a thumbnail at the start of your mobile videos. CapCut refers to it as a “cover” but have no fear, it works exactly the same way.

Below is video I created to show you two ways your can create a custom cover (aka thumbnail in CapCut.

🎬 Watch the video below [4:03 minutes]

gillian whitney
Hi, I’m Gillian Whitney, a LinkedIn Live Stream Strategist & Coach making live video easy peasy. Working with B2B professionals from around the world, to leverage LinkedIn Live to be discovered, noticed, and recognized on LinkedIn®