How to Create a Winning LinkedIn Strategy for Your Business with Wanita Zoghby-Fourie

In this special “Down Under Series” episode of the LinkedIn Easy Peasy Podcast I speak with Wanita Zoghby-Fourie about LinkedIn strategy for business success.

Wanita Zoghby-Fourie is the CEO and founder of the The Online Business Academy Ltd, an education and training provider focused on social media and digital marketing. With over 11 years of experience helping businesses and individuals leverage digital platforms, Wanita is a recognized expert in LinkedIn strategy.

Wanita Zoghby-Fourie profile
LinkedIn Strategy for Business Success

During this episode, Wanita Zoghby-Fourie shares how to develop a comprehensive LinkedIn strategy that goes beyond just posting content. She discusses the importance of having clear business goals, identifying your target audience, building meaningful connections, and using all of LinkedIn’s tools to achieve your objectives.

๐ŸŽฌ Click play to listen to the short audiogram below (27 seconds):


๐Ÿ’ก Developing a Winning LinkedIn Strategy

LinkedIn has become an essential platform for businesses, but many struggle to develop an effective strategy that delivers results. In this episode, Wanita shared the importance of creating a holistic LinkedIn strategy aligned with your business goals.

๐Ÿ’ก Start With Your Business Goals and Strategy

Wanita emphasizes that “LinkedIn strategy starts with business strategy and goals, then how to achieve those goals using LinkedIn.”

๐Ÿ’ก Identify Your Target Audience

Wanita recommends developing a clear understanding of your target audience and creating a persona of your ideal customer. She advises, “Identify your target audiences…think really broad, about what is it that you actually want to achieve on the platform.”

๐Ÿ’ก Build Meaningful Connections

Wanita stresses the importance of building quality connections over quantity. She says, “LinkedIn is a networking platform…it’s about getting to know people.”
She recommends thoughtfully commenting on relevant posts and continuing the conversation in the DMs. Make meaningful connections with people who can help you achieve your goals. Focus on building relationships, not just sales.

๐Ÿ’ก Leverage All of LinkedIn’s Tools

Wanita advises developing strategies for content, messaging, ads, and more as part of your holistic LinkedIn approach. Not every strategy will involve posting content – some of the most effective strategies leverage LinkedIn’s other tools.

๐Ÿค” Wrapping It All Up…

By aligning your LinkedIn strategy with your business goals, focusing on the right target audience, building quality connections, and leveraging all of LinkedIn’s features, you can develop an effective approach to using LinkedIn that delivers real results for your business.


Want to hear the entire conversation I had with Wanita Zoghby-Fourie?

Then, check out the full episode!

EP 121: LinkedIn Strategy for Business Success

The LinkedIn Easy Peasy Podcast is available for your listening pleasure on 5 podcast platforms: Apple, Google, iHeart Radio, Spotify, and Stitcher.

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gillian whitney
Hi, I’m Gillian Whitney, a LinkedIn Live Stream Strategist & Coach making live video easy peasy. Working with B2B professionals from around the world, to leverage LinkedIn Live to be discovered, noticed, and recognized on LinkedInยฎ