creating youtube videos

So you want to get started with using YouTube to market your business online. Smart choice. In this blog post, I’m going to introduce to a free and simple to use tool that shows you exactly how to create a YouTube video.

Before we get started, did you know that YouTube is the second most visited search engine on the internet? Yep. First comes Google, then comes YouTube.

Even more exciting, videos that rank well in YouTube also rank well in Google. This means that posting videos on YouTube will have a direct effect on your overall SEO.

It’s easy enough to grab your mobile phone and start making videos. However, what if you want to make more complex videos?

For instance, at Launch4Life we like making “how to” videos. Most of the videos we create involve over-the-shoulder walkthroughs of digital marketing and SEO tools. To teach these concepts effectively we need to make videos that show our screen.  That’s not so easy to do with an iPhone or other mobile device.

Loom: The Free and Easy Video Creator

That’s why we love using Loom.  The Loom app is an easy-to-use and free screen recording tool you can use on either a Mac or Windows computers. With the click of a button, you can quickly record a video of any length. Once you’re done, you can download the video to your computer and then upload the file to YouTube. Easy Peasy.

What we especially like about using Loom is that you can make simple edits after you’re done recording. That way, if your dog starts barking in the middle of your video recording, or you have a coughing fit – not a problem. You can simple cut out that part of the video. Awesome.

With Loom you have three different ways to record your videos:

  1. Screenshare + Camera
  2. Screenshare Only
  3. Camera Only

Loom places no limitations on how long your video recordings can be. So you can hop on and do a quickie video or talk at length. The folks at Loom generously allow you to store up 100 videos in your account. If you want more than that you’ll need to upgrade to the Pro version. But even that is not a big expense. 

If you’re curious to see how to get started with Loom, check out the video tutorial below that we created. When it comes to an easy-to-use video creation tool, that won’t cost you a cent, no other tool beats Loom.

Loom: Step-By-Step YouTube Tutorial

Hi, I’m Gillian Whitney, a Video Marketing Coach specializing in LinkedIn video. Learn more about the services I provide and/or connect with me on LinkedIn.