How to Add Videos to Your Newsletter: A Step-by-Step Guide

One of my favorite features of LinkedIn newsletters and articles is you can add videos that play inside. The techie term for this is “embedding” a video.

Now you know. ๐Ÿ˜€

Whether you call it embedding, adding, or inserting a video… it’s way cool and easy peasy.

When you embed a video inside a LinkedIn newsletter or article, the video is shown as a graphic. Typically the video’s thumbnail or first frame is displayed.

When your reader clicks the play button the video begins playing. Ta da. ๐Ÿ‘ The viewer can pause or play the video at their leisure.

An example of a YouTube Video embedded inside a newsletter article.

That’s pretty darn amazing when you compare it with just adding a LINK to your video.

Here’s what it looks like to include a video link:

Boring link to go to YouTube to watch the video

Not only is it less engaging, but when your reader clicks the link they actually EXIT your article to watch the video.

Possibly never to return. โ˜น๏ธ

Gillian emoji mehh
WHAT KIND OF VIDEOS CAN YOU EMBED?

So what kind of videos can you add to your LinkedIn newsletters?

ANY KIND YOU LIKE.

Your videos can be any length – short or long. Which makes it a great way to repurpose video content you’ve already got on hand.

This is an especially good way to repurpose your long videos. Do you have any webinar replays or LinkedIn Lives you’d like people to watch? Any of those videos can be embedded within your newsletter.

Your embedded videos can also be any ratio. Which means you can add rectangle (16:9) square (1:1), or vertical (9:16) videos. In my opinion, rectangle videos look the best.

This is also an excellent way to display a collection of videos. If you have a series of related videos, embedding them into your newsletter is a great way to group them into one piece of LinkedIn content.

Hopefully, I’ve got you a little excited? So, let’s get stuck in and see how it’s done.

There are actually four ways I use to embed videos, so I’m going to show you all of them.

Gillian emoji holding sign to read on
METHOD #1: YOUTUBE VIDEOS

It’s pretty straight forward to embed a YouTube video into a LinkedIn newsletter or article. You simply copy the video’s URL from YouTube and paste it into LinkedIn’s insert multimedia video box.

video link entry field

๐Ÿ“Œ Don’t worry… I have an easy peasy video tutorial below. So just keep reading.

You can can add YouTube videos that are Public or Unlisted. Obviously Private videos do not display, because… they are private.

Best of all, you can even embed OTHER PEOPLE’S YouTube videos. This comes in handy if you were a guest on someone’s webinar, video podcast, or livestream, and that replay is now on their YouTube channel.

NOTE: Inserting OTHER PEOPLE’S YouTube videos only works if the video owner allows embedded playback.

While I embed YouTube videos all the time, the only drawback is that when the video ends, YouTube displays OTHER SUGGESTED videos.

There is no way (I know of) to stop that. YouTube just wants people to watch YouTube videos forever.

๐ŸŽฌ WATCH THIS VIDEO TO SEE HOW TO DO IT

This video has closed captions. You can toggle the captions ON or OFF by clicking the CC icon in the video playbar.

Gillian emoji checkmark
METHOD #2: VIMEO VIDEOS

You can also embed a video from Vimeo.

insert video link

It’s done exactly the same way as how you do it from YouTube. However, the added benefit is that Vimeo allows you to control what displays at the end of video.

I like to simply have my videos loop back to the thumbnail. But you can include any End Screen call-to-action Vimeo allows.

In my opinion embedded Vimeo videos look cleaner and much more professional.

๐ŸŽฌ WATCH THIS VIDEO TO SEE HOW TO DO IT

This video has closed captions. You can toggle the captions ON or OFF by clicking the CC icon in the video playbar.

Gillian emoji holding a Yes sign
METHOD #3: LINKEDIN VIDEOS (TEXT + VIDEO)

Okay, what about if the video you want to insert is a LinkedIn video post? Is there a way to embed that video into a LinkedIn newsletter or article.

Yes there is.

Actually you have two options. You can insert the video and the text from the original post. Or, you can simply insert the video only.

First we’ll do a LinkedIn video that includes both the full text from the post.

The only drawback to including the full text from the original post is that it can be a tad awkward trying to scroll through the embedded post to watch the video.

I’ve had people complain that they had trouble accessing the video controls to toggle the video on and off. ๐Ÿ˜ณ

๐ŸŽฌ WATCH THIS VIDEO TO SEE HOW TO DO IT

This video has closed captions. You can toggle the captions ON or OFF by clicking the CC icon in the video playbar.

gillian emoji holding a green baseball glove
METHOD #4: LINKEDIN VIDEO (VIDEO ONLY)

In my opinion inserting the video only makes for a better viewing experience. It’s less cumbersome for the viewer. They don’t get distracted by reading the additional text from your original LinkedIn post.

The only drawback is that you might find your video looks a little squished. This can be changed by tweaking the pixel dimensions of the embed code you obtained from the LinkedIn post.

There really is no hard and fast rule on what are the best pixels dimensions to use. So you will have to do some experimenting if you want to play around with the display size.

If all this talk about revising the pixel size of your video is hurting your head… feel free to not even worry about it. ๐Ÿ˜ณ At the end of the day, no matter what size your video is displayed, it should be good enough to play inside your newsletter.

I have found that horizontal videos (16:9 ratio) seem to look better than square videos (1:1 ratio). Just saying.

๐ŸŽฌ WATCH THIS VIDEO TO SEE HOW TO DO IT

This video has closed captions. You can toggle the captions ON or OFF by clicking the CC icon in the video playbar.

Gillian emoji holding a sign saying that's a wrap
WRAPPING UP:

So as you can see there are 4 different easy peasy ways you can add videos to your LinkedIn newsletters or articles.

I think having your videos be playable from inside the article helps your readers move through the content much easier than having to click a link and exit your article.

My suggestion is to give this all a go now.

Try all four methods and see which one works best for you. It’s even fun to try them all in one draft article. This will allow you to compare them side-by-side.

If you do decide to add a video to your next LinkedIn newsletter, please let me know how it goes.

โœ๏ธ And if you have ANY questions, please reach out and let me know.

gillian whitney
MEET THE AUTHOR:
Hi, I’m Gillian Whitney, a LinkedIn Live Stream Strategist & Coach making live video easy peasy. Working with B2B professionals from around the world, to leverage LinkedIn Live to be discovered, noticed, and recognized on LinkedInยฎ