LinkedIn Video Has Changed And So Have I

With all the changes that have been happening with LinkedIn video, I’ve been re-thinking my business model.

First, let me walk you through some of the biggest changes to LinkedIn video. And then I’ll share the decisions I’ve made.

Change #1. RIP LinkedIn Profile Video

I have always believed that video builds trust. Video makes you VISIBLE and is the quickest way for people to get to know, like, and trust you.

Which is why I was completely gutted when I got the email announcing the Profile Video feature was being removed. That was one of my most beloved features on LinkedIn for building trust.

Click play to watch the video clip below (01:27)

To be completely honest with you, even after reviewing LinkedIn’s recently updated Help Topic, the removal of this feature still makes no sense to me.

In the words of LinkedIn, this was the purpose of a LinkedIn Profile Video:

“Adding a short introductory video further adds to the credibility of your profile and enhances your personal brand.”

LinkedIn profile video help topic
Change #2. LinkedIn Auto Captions

It’s become such a challenge to show people how video can be EASY PEASY. With the introduction of Auto-Captions on LinkedIn, I thought all of our captioning issues would finally be solved.

Not true. Captioning videos has become even more complicated.

Click play to watch the video clip below (0:56)

As a matter of fact, I recently dedicated an entire edition of my newsletter to help make sense of it. You can read about it here: LinkedIn Video Captions: The Definitive Guide

Change #3. AI Videos on LinkedIn

Next Up on my list of “are you kidding me” changes is the sketchy fake avatars that people have started posting as LinkedIn video content. These avatars don’t look like you and don’t sound like you, because they’re not you.

When I see LinkedIn Influencers, from New York City, now sporting a British accent in their videos… something’s just not right.

AI videos are creepy.

Click play to watch the video clip below (01:08 min)

CONCLUSION: THE CHANGES I’M MAKING

While I’ve been working with LinkedIn video for a few years now, I’ve decided to focus my attention on LinkedIn Live video.

Click play to watch the video clip below (01:24 min)

I love LinkedIn Live video because it’s unscripted, genuine, and authentic. And I believe it’s the easiest way to create video content for LinkedIn. You don’t have to worry about memorizing a script, b-roll, or editing and captioning.

Best of all, you don’t have to do 100 takes to record a 30 second video.

Instead, you simply hit that “Go Live” button and start talking.

I’ve been doing a weekly LinkedIn Live show (10am Pacific Time) for almost three years now. And what I’ve found is that LinkedIn Lives are the most engaging form of video on LinkedIn. When you go live, people can immediately see your personality and feel your energy.

Plus, LinkedIn Live is very forgiving. If you make a mistake, it’s not a big deal. You can laugh it off, learn from it, and move on. It’s a great way to connect with people and build relationships.

How Does This Affect You?

Moving forward, the focus of my LinkedIn content will be on strategies, tips, and tactics on using LinkedIn Live video to help you be more visible on LinkedIn. In addition, I will provide advice on repurposing LinkedIn Live replays to create short-form videos, audio podcasts, and other social media content.

So whether you’re interested in hosting your own LinkedIn Live events, or simply want to learn strategies for being a stellar guest on other people’s LinkedIn Lives, I hope you’ll continue being a subscriber to my newsletter.

BONUS: Wait there’s more!!!

Just yesterday, I was a guest on Lynnaire Johnston’s LinkedIn Live.

During this event, I shared my insights and advice on LinkedIn video trends and best practices.

Here’s some of the topics we discussed:

  • Demise of profile videos and alternatives.
  • What are AI videos and how do we recognise them in our feed?
  • Is video on LinkedIn still a strong post format?
  • How is LinkedIn captioning working out and alternatives.
  • What trends are you seeing (increasing sophistication, vertical videos)?
  • LIVE video versus RECORDED (benefits, ease of use etc.).

If this sounds interesting, please check out the LinkedIn Live replay below.

Or if you’d rather watch the replay directly on LinkedIn, click on link below.

LinkedIn Live replay with comments: LinkedIn Video Trend Changes

gillian whitney
MEET THE AUTHOR:
Hi, I’m Gillian Whitney, a LinkedIn Live Stream Strategist & Coach making live video easy peasy. Working with B2B professionals from around the world, to leverage LinkedIn Live to be discovered, noticed, and recognized on LinkedIn┬«